Seoul Calling produced the Seoul launch of the Slow Wine Guide with i Vini del Piemonte in 2019: a wine tasting, masterclasses and workshops that brought together more than 150 wine professionals.
At a glance
Client: Slow Wine Guide and i Vini del Piemonte
Year: 2019
Guests: 150+ wine professionals
Location: central Seoul
Format: Guide release, wine tasting, masterclasses and workshops
Services: venue, printing, localised website, information materials, AV, interpretation, speaker curation, guest invitations
The brief
Launch the Slow Wine Guide in Seoul with a wine tasting, masterclasses and workshops for the Korean wine trade.
The challenge
A short time frame, a tight budget and peak event season in central Seoul. The client also needed a printed publication ready in time, and communication localised for a Korean audience, including the right people on the guest list.
What we did
We secured the venue, managed printing of the publication and information materials, built a localised website, curated the speakers, invited the right guests and ran AV and interpretation on the day.
The result
A successful launch with more than 150 wine professionals, a strong turnout for a first-time event on a limited budget.
Planning a launch or tasting in Seoul?
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