Seoul Calling planned and ran a four-day inspirational study trip in Seoul for 30 guests from TAM Group in 2025, built around two tracks: retail and urban development.
At a glance
Client: TAM Group
Year: 2025
Group: 30 guests, 4 days
Location: Seoul
Format: Inspirational study trip
Services: programme design, retail safari, guided walks, meetings with local professionals, transport, meals
The brief
TAM Group wanted to bring a team to Seoul to learn from the city’s retail scene and its urban development. The group was made up of two interests, retail and urban development, so the programme needed to work for both.
The challenge
A tight budget and a short timeline, and two groups with different goals inside one trip.
What we did
We designed a customised four-day programme with shared moments for the whole group and separate tracks for the retail and urban development teams. It combined a retail safari through Seoul’s leading districts, guided walks and meetings with local professionals, with transport and meals handled throughout.
The result
The group visited places and met people in a time frame that would not have been possible without a local partner.
“Their knowledge, organization, and sense of quality truly elevated the entire experience.” — TAM Group
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