Hello from 

Seoul.

Seoul became my new hometown in 2008. People couldn’t point out Seoul on a map, and were confused about what I was doing with my life. I tried to leave Seoul many times, but the city somehow always pulled me back, reminding me of its uniqueness.

I recently rewatched a show about Seoul that I co-produced with a team from SVT, the Swedish national television in 2014, the topics I bring up there, the way I describe Seoul, still stands:

Addictive, perhaps. A complicated love story of my life, most certainly. An intense sense of aliveness, for sure.

IDA KYMMER

Editor, Seoul Calling

OCTOBER Issue 
TANGIBILITY

When I'm not styling and directing, I provide creative consulting for luxury fashion brands across the globe. My travels have inspired my first book project, a coffee table book featuring street photography of the most fashionable people waiting for public transit.

Commercial folio available upon request.

Physical Realities

Transit street photography,
Launching early next year

Past Issues

September, 2025

TANGIBILITY

October, 2025

HELLO FROM SEOUL